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Primitivo is one of the most planted grapes in Puglia along with Nero di Troia and Negroamaro. The grape was first introduced to the region in the town of Gioia del Colle in the 18th century where it was cultivated by the priest Francesco Filippo Indellicati. It was Francesco that coined the name Primitivo, reflecting its early ripening nature - Primitivo roughly translates to first to ripen. Primitivo has been confirmed as being genetically identical to Zinfandel. Since this discovery, its popularity has been making a comeback. Primitivo is big and powerful, displaying flavours of raspberry, blackberry, cherry, and plum with spicy pepper notes.